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The Role of Vision in Business

What is man or woman without sight? And I don’t mean sight with the eyes but a much stronger kind of sight – I mean vision.

If you really look at the human condition you will see that it is in the realm of the senses that we spend much time. We want to eat, we want to drink, we desire, we respond to stimuli around us – all of which are prompted by reactions with our senses for the most part.

This is all well and good, and indeed our senses – taste, touch, smell and sight are responsible for enjoyable things in our lives. How great it is to savour a delicious kind of food like an amazing tropical fruit, to enjoy a drink so tasty or to feel the sun’s warmth on a glowing summer’s day. How pleasurable to look at a sparkling ocean and to hear music being played. The sound of a grand piano, the pull from our middles of a violincello.

But really, these are the more basic of the human functions we have. Senses work only in conjunction with stimuli and if we are not careful, Pavlov’s Dog can begin to best express our behaviours – conditioned and reflex. Unthought-out and rote. Reactive rather than inspired.

Business demands more than senses – more than just a relationship between external stimuli and our senses. Business demands something from the realm of higher human behaviour. It demands that faculty which lifts us above the mundane, demands the faculty which breaks through all ‘ifs’ and ‘buts’ and ‘maybe’s’. It forces from us a relationship with this faculty and says – “stay with me if you want to do well” – that faculty – is vision.

Vision is so important that it can’t be understated.

We all love business – business is something excellent, it brings interaction with others, it brings exchange in terms of money. It can be demanding, it can be tiring, but like a tether of light and pulling us along – it is our vision, and our relationship to vision that determines, in many ways, how well we do.

The vision that we have in business is the same skill, the same type of focus that great men and women have had and developed all through their lives. Greatness in business and greatness in life have no separation.

Great people possess great vision – it is forged by the master craftsman of their will-power in the furnace of their minds. And great businesses require vision too.

So we really must nurture vision – every day we must return to the image we have created of our business and it’s role. In a way, it is our businesses which create our worlds. Vision doesn’t talk in shades of grey – it is always bright, strong and golden.

So your vision for your business could have been to establish a world-wide company – a network of trade, spanning the continents. Or your vision may be to create a product that brings more peace to the world. You may have set out to utilise technology to make people’s lives better, or simply because you love technology so much that you just intrinsically know that you have no choice but to mould it into the most amazing shapes you can. Your vision may simply be to create a business which brings you and your family wealth and wellbeing – all of these visions are worthy. Strive on always with your vision. Take time, everyday to refresh it. Your own mind is the strongest tool you have – vision one of its great powers.

Even as we get older and things change all around us – vision remains constant – as long as we make it strong within us all the time. So do not worry, on those days where an important staff member quits, when the amazing product you’ve just got onto the market doesn’t perform as well as you expected. When your tax bill is higher than you thought and when cash flow problems seem like a big hurdle – they aren’t. Make your vision stronger and obstacles will fall away and your business, and all of your life, will grow strong and radiate life’s excellence throughout.

Whatever your business is – try and nurture your vision – when days seem tough it is often vision that will provide fresh ideas and inspiration. People always talk about business plans – great. But you need the whole thing in your mind before any of that. You don’t have to have every tiny detail but forge for yourself an image of excellence of what you want your company to be – it could be that you want to reach a certain goal this year with the business, it could be that you need to break into new markets, perhaps overseas, it could be that you need to grow your team and just get exactly the right people in place. Make your vision strong for it will outlive you. Never give up on your vision and it will never give up on you. Remember, in your vision is integrity and well-being – it is the highest of human faculties – make your business the highest it can be – it is within your ability to do so. Strive on and achieve. Light your vision and let it light you.

How Do I Find a Great Business to Buy?

If you have always dreamed of owning your own business, but not necessarily starting from the ground up, buying an established business may be right for you.

There are many businesses available for purchase, from franchises to unique companies.

Businesses do not always announce they are for sale. Sometimes you may not even know a location is going out of business until they announce the going-out-of-business blowout deals.

The Internet is a great resource for finding businesses to buy.

Bizbuysell.com

BizBuySell has helped connect business sellers and new owners for more than 20 years. The company has helped sell more than 100,000 businesses and currently has 45,000 active for-sale listings.

The website also provides tools and advice on selling or buying a business, financing the purchase, and more. BizBuySell users can search by state, county, business category, and minimum/maximum price.

Mergernetwork.com

More than 15,000 active business-for-sale listings from around the world are listed on Merger Network. The network actually allows sellers to post their businesses for sale ads for free. Thousands of entrepreneurs, investment bankers and business brokers can connect with these sellers. There is no cost to sign up, which is great for browsing new opportunities.

Businessesforsale.com

More than 60,000 businesses are currently listed for sale on the website Businesses for Sale. Users can search by sector, region or franchises for sale. Businesses for Sale also has a section on top searches, which includes price reduced businesses, unique businesses (i.e. a horseback riding business) and small businesses for sale.

Most of the sellers on each website offer information on the businesses, including images, its location, sales revenue, asking price, lease terms, competition and market, and much more.

Beyond the information in a listing, you should speak with the owner to get as much information as possible about the business, including why they are selling.

Benefits of a Franchise

If you’re considering buying a business, finding a franchise for sale is one way to get started with a business that is already well-established. Some of the benefits of owning a franchise include:

  • Brand recognition
  • Ongoing operational support
  • Continuing marketing support
  • Assistance with purchasing and logistics
  • Less risks
  • Joining a family of other franchisees

If you’re considering buying a franchise, inquire about how the franchise works. For example, what are the ongoing royalty fees and marketing fees? How much creative freedom do owners have? How easy is it to get support from the franchisor? All these questions and more should be considered. If you’re buying a franchise, research the franchise model as if you were starting from the very beginning.

7 Tips for Writing Your Business Brochure

A brochure is a concise and appealing way to impart useful information to your niche market. Brochures are an effective way to tell a simple story about your business. With one, you can highlight the top features of your various products and/or services.

The following are 7 tips for writing your own unique business brochure:

1. Attract Immediate Attention with your Front Page

You want to garner your reader’s attention right away. Your goal is to get them to read on – to flip open that top page and get to the rest of your business story inside the brochure. Therefore, have an attractive photograph or graphic on this lead-in page. Additionally, include your logo, your business name and your tagline or business slogan.

2. Compose content with Your Target Audience’s Desires in Mind

Write to inform and to answer any questions your readers have about what you offer. They want to understand more about your business and what solutions you can provide them. Write what they want to read, not hyperbole (exaggeration) you want to write to pump up your business’s image. A well-crafted brochure focused on your niche audience’s needs will properly promote your business in and of itself.

3. Stress Benefits in the Headlines and Sub-headlines inside Your Brochure

Headlines and sub-headlines offer the reader a way to quickly skim your content. They can then decide to read everything inside, or only the content under the headlines that interest them. You must stress benefits in these headlines and sub-headlines that are solutions to your potential customers’ needs.

4. Be Creative

Sometimes it’s ‘hip to be square’, sometimes it isn’t when marketing your business. Your brochure doesn’t have to be a traditional square or rectangular shape. Are you a horticultural or landscaping business? Design your brochure in the shape of an elegant and unique flower garden. Are you a tire retailer? Have your brochure round. Are you marketing jewelry? Have your brochure diamond-shaped.

5. Use Simple and Clear Language

Get to the point on the pages of your brochure with precise, concise language. Clarity is your goal here. Often readers are pressed for time and want a simple message that immediately tells them what your business is all about and what it offers them. They don’t want verbosity and tedious formal sentences and industry jargon that they can’t relate to. Talk to them as you would in a conversation where you, in a straightforward way, tell your story.

6. Let them Know How to Get in Touch With You

After presenting useful and relevant information, let your readers know how to contact you. Include your business name and address, telephone number, fax number, email address, website URL and social media pages. You can also include a QR code as well as a map to your location.

7. Include a ‘Call to Action’

Ultimately, a brochure is a sales tool. You want to talk to your reader form their point of view, but you also want to encourage sales. That’s why you’re in business. It’s essential that you have a call to action in your brochure. You can have one on every page as you don’t know if they will read to the end.

Ask your reader to take action via calling you, emailing you, or filling out a response tear away at the end of your brochure. Use any response means you feel is best for getting your potential customers to get in touch with you.

Plan your brochure with your target audience in mind. Take the time to put one together yourself or have a professional do one for you. Let your compelling brochure drive traffic to your online and/or bricks and mortar business.